There’s the iPad, and then there’s the iPad Mini. But before you think the iPad Mini is simply a smaller version of the iPad, check out the video below, featuring Jony Ive, Apple SVP of Design. Ive maintains that the iPad Mini is a whole new product, a “concentration” rather than a “reduction.” Michael Tchao, VP of iPad Product Marketing conveys that “one of the things that makes iPad so incredible is that there’s almost no end to what you can do with it, so when we made the iPad Mini, we wanted to make sure it had all the features that make iPad so magical.”

So what are the specs?
Screen Size: 7.9 in
Resolution: 1024 x 768
Pixel Density: 163 ppi
Weight: 10.88 oz
Dimensions: 7.8 x 5.3 x .28 in
CPU: Dual-core Apple A5
Storage: 16, 32, 64 GB
OS: iOS 6
Battery Life: 10 hrs
Camera: 5MP Rear Camera, 1.2MP Front Camera
Network: Dual-band Wi-Fi, LTE
Price: $329 – $659

Take it for what you will, but Apple’s entry into the 7 inch tablet realm is sure to shake up competition. With the 7.9 inch screen, 4:3 ratio, and a resolution equal to the iPad 2, this new product has some significant advantages over competition.

For us, this is just a new and improved way to experience apps!