I’ve noticed that the words “tablet” and “business” are increasingly heard together in today’s mobile conversation. And why not? Tablets provide mobility in the field, ease of use, sales propositions, and access to enterprise-level apps. Organizations everywhere are beginning to see and recognize the value in tablets at work, ushering in a new era of mobile strategy. Just look at some of these telling statistics:
- In 2011 13.6 million units were purchased by businesses. By 2016, this figure is expected to grow annually by 48%, to an estimated 96.3 million units.
- Of the tablets in the 2011 business landscape, 51% were issued by an organization, and 16% encouraged by a “bring your own” policy.
- In the workplace, 73% of tablets are used for web browsing, 69% for emails, and 67% for working remotely (Source).
So what are some of the advantages of tooling your business with tablets?
- Enterprise-level Apps: Businesses are beginning to create mobile apps to enhance sales and operational initiatives. These apps are integrated with back-end systems. So when one of these apps is accessed from a tablet, the tablet is essentially an extension of a workers office or desk. All sales presentations, brochures, documents, contracts, training materials, emails, etc., are accessible through most well-designed enterprise-level apps.
- Monitoring & Analytics: With enterprise-level apps and tablets, managers will have complete control of monitoring how often and what exactly is accessed by the workforce.
- Increased Productivity: Tablets make your workforce mobile. This means no matter where a person is, or what tasks they may be between, they can conveniently get additional work done.
- Portability: Tablets are lighter and more portable than traditional laptop computers, however they are equally powerful. This eliminates barriers to travel and access to information.
- Enhanced Communication: Tablets also provide a channel to stay connected around the clock.