As we enter the fourth quarter of 2012, it’s always prudent to revisit market data to see how the mobile technology space is trending. But if you’re hoping for some big news, I wouldn’t hold your breath. New data is telling the same story every data-set previously had conveyed; mobile technology is STILL expanding at an impressive rate. Below is some recent, up-to-date data produced by the Pew Internet & American Life Project around mobile technology:
- As of September 2012, 85% of American adults have a cell phone of some kind and 45% have a smartphone.
- Not surprisingly, smartphone ownership is prevalent in higher income households as well as with young adults; 68% of individuals living in households earning in excess of $75,000 own a smartphone, and 66% of young adults between the ages of 18 – 29 own a smartphone.
- 86% of smartphone owners have performed the following activities in the last 30 days with their device; coordinate a meeting, solve an unexpected problem, decide whether to visit a business, find information to settle an argument, or get real-time traffic or transit information.
Mobile Phone Usage
- 73% of U.S. adults text and take pictures
- 54% of U.S. adults send photos or video to others
- 44% of U.S. adults access the internet
- 50% of U.S. adults now have apps on their mobile phones. If this figure seems low, consider again that 45% of U.S. adults own a smartphone.
- Apps that are most frequently downloaded are those that provide everyday information and aid in communication.