New Mobile & Smartphone Data

As we enter the fourth quarter of 2012, it’s always prudent to revisit market data to see how the mobile technology space is trending. But if you’re hoping for some big news, I wouldn’t hold your breath. New data is telling the same story every data-set previously had conveyed; mobile technology is STILL expanding at an impressive rate. Below is some recent, up-to-date data produced by the Pew Internet & American Life Project around mobile technology:
 

Smartphones

  • As of September 2012, 85% of American adults have a cell phone of some kind and 45% have a smartphone.
  • Not surprisingly, smartphone ownership is prevalent in higher income households as well as with young adults; 68% of individuals living in households earning in excess of $75,000 own a smartphone, and 66% of young adults between the ages of 18 – 29 own a smartphone.
  • 86% of smartphone owners have performed the following activities in the last 30 days with their device; coordinate a meeting, solve an unexpected problem, decide whether to visit a business, find information to settle an argument, or get real-time traffic or transit information.

Mobile Phone Usage

  • 73% of U.S. adults text and take pictures
  • 54% of U.S. adults send photos or video to others
  • 44% of U.S. adults access the internet

Apps

  • 50% of U.S. adults now have apps on their mobile phones. If this figure seems low, consider again that 45% of U.S. adults own a smartphone.
  • Apps that are most frequently downloaded are those that provide everyday information and aid in communication.

Source

By |2018-12-13T20:56:35+00:00October 1st, 2012|Uncategorized|0 Comments