Yesterday, Flurry published a five year report on mobile devices and apps. “The past five years at Flurry have been wildly exciting. We joined an industry just as gas was forming to ignite a Big Bang, and we’re still orienting ourselves within its rapidly expanding universe. Since early 2008, we’ve worked with tens of thousands of developers to integrate our analytics and ad platforms into their apps,” said Flurry “…we took some time to reflect on the industry and share some insights. First, we studied the time U.S. consumers spend between mobile apps and mobile browsers, as well as within mobile app categories.”


As of today, the average U.S. user spends 2 hours and 38 minutes per day on their mobile devices. A significant 80% of that time (over 2 hours) is spent inside apps! The chart above illustrates the breakdown of this time. Aside from Games and Facebook, it’s still clear that consumers use apps for a variety of purposes.


The chart above shows the number of apps consumers use each day. As of late in 2012, users open nearly 8 unique apps each day, up from about 7 two years ago. Flurry recognizes that “this is not a material change… the steady growth rate indicates that the app economy is not yet experiencing saturation, as consumers steadily use more apps over time. And while there are more apps in the store, large numbers of them have short lifespans, such as books, shows and games.” Flurry went on to say that “while one could observe that consumers use only 8 apps per day among the million+ available between the AppStore and Google Play, one also needs to remember that the 8 apps each consumer uses varies widely. This creates a marketplace that can support diversified apps.”


In a sample of more than 2.2 million devices active for more than 2 years, it was discovered that 63% of the apps used in Q4 of 2012 were newly adopted, with a likely possibility that most apps were not even developed in 2011. “We believe that with consumers continuing to try so many new apps, the app market is still in early stages and there remains room for innovation as well as breakthrough new applications.”

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