Essential Mobile App Metrics Defined

Launching a mobile app is like building a new relationship with your audience. As with any new relationship, you’ll want to get a sense of how things are going. If you want your app to be a success, you need to understand the appropriate metrics in order to optimize and iterate your app to your [...]

By |2019-03-18T17:48:11+00:00July 5th, 2017|Insights, Statistics|0 Comments


For many years, app retention was overlooked, and acquisition was seen as the holy grail in terms of success and growth in the eyes of mobile app developers. Only recently has this perspective shifted, and studies are beginning to reveal the importance of maintaining a healthy retention rate for the overall success of a mobile [...]

By |2019-03-18T17:48:14+00:00March 1st, 2017|Creative, Insights, Statistics|0 Comments

Nielsen U.S. Smartphone Ownership Data

Smartphone penetration has soared to a staggering 77% of mobile devices in the U.S., and it may surprise you who is leading the charge. In Q4 of 2015, it was multicultural users who were adopting smartphones at a higher rate than the U.S. average. Nielsen data showed that “Asian/Pacific Islanders (86.6%), Black-African Americans (83%), and [...]

By |2015-05-11T01:53:25+00:00March 5th, 2015|Statistics|0 Comments

Flurry’s “Rise of the Mobile Addict”

Flurry Analytics examined the behaviors of consumers who heavily use their smartphone or tablet, a segment referred to as the “Mobile Addict”. Mobile Addicts are defined as consumers who launch apps more than 60 times per day. To put this in reference, the average consumer launches apps about 10 times per day. More and More [...]

By |2019-03-18T17:48:14+00:00February 9th, 2014|Mobile Markrting, Statistics|1 Comment

Google Glass Revolutionizing Mobile Technology

Google Glass is changing the mobile landscape as it makes computing technology wearable. The line separating a person from their mobile device has increasingly been blurred over time as mobile technology continues to revolutionize the world. Google has taken the next step in officially merging the separate entities together as they develop an innovative device [...]

By |2019-03-18T17:48:15+00:00May 30th, 2013|Development, New Product, Statistics|0 Comments

How People Really Use Mobile

The Harvard Business Review recently published an article illustrating how people REALLY use their mobile devices, and where marketers go wrong attempting to engage them. The Seven Primary Motivations In a study, "Seven Shades of Mobile," conducted by InsightsNow for AOL and BBDO, researchers derived seven overarching motivations consumers use their mobile devices for, parallel [...]

By |2013-07-08T19:36:36+00:00April 26th, 2013|Mobile Markrting, Statistics|0 Comments

10 Statistics About Mobile

Mobile is quickly becoming a must-have, and brands are acutely aware of the fact. Here are 10 stats to think about: 1. The U.S. is at 101% wireless penetration. (CTIA) 2. 1 billion smartphones will be shipped globally this year. (Gartner) 3. 85% of mobile users prefer mobile apps over the mobile Web. (Compuware) 4. [...]

By |2019-03-18T17:48:15+00:00April 18th, 2013|Mobile Markrting, Statistics|0 Comments

Flurry: “It’s an App World. The Web Just Lives in It.”

Yesterday, Flurry published a five year report on mobile devices and apps. "The past five years at Flurry have been wildly exciting. We joined an industry just as gas was forming to ignite a Big Bang, and we’re still orienting ourselves within its rapidly expanding universe. Since early 2008, we’ve worked with tens of thousands [...]