Fact: Americans are developing an attachment to their mobile apps. To most people this trend comes as expected, so I understand if it’s hard to share in my excitement. But just look at the recently released figures from the Nielson Company. Not even half a year into 2012 and the average US smartphone user now has 41 apps, up a significant 28% from last year! What’s more, US Smartphone users are progressively spending more time using their apps compared to using the web, up 10% from 2011! Now take into consideration that half of all US mobile subscribers own smartphones, compared to just 38% last year, and suddenly the mobile marketing trend is very real and very right now.
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