The mobile revolution is opening new opportunities daily, and businesses are taking notice. After all, not since the internet has such a promising channel become mainstream. Follows are a few ways businesses are using mobile apps to generate additional revenue:
1. “Geo-Targeted Push Notifications”
- The basic idea here is to push notifications to smartphone users based on their current geographical locations. So a local restaurant could use a geo-targeted push notification to alter passerbyers of a daily special, or a national chain could target abnormally cold regions, and alert loyal customers of a new hot soup on the menu!
2. “Additional Sales Opportunities”
- The proliferation of smartphones and tablets is opening a new world of opportunities to directly engage and interact with customers. Smartphones are a vehicle for reaching consumers wherever they are, whether they’re at a bus stop, out for lunch, or waiting in line at the grocery store. Hence, smartphones and tablets maximize opportunities to engage customers.
3. “Geo-Targeted Advertising”
- Geo-targeted advertising is inline with geo-targeted push notifications. Smart ads allow savvy marketers to target consumers by time, location, and usage context. Imagine the power of an advertisement directed at a consumer stuck in traffic, exploring a real estate app, offering the idea “if you lived here, you’d be home by now.”
4. “Dynamic Offers”
- Mobile apps collect extensive usage data and analytics. This data is gold to marketers looking for opportunities to engage customers with dynamic offers. Another scenario, imagine you are a county fair who struggles with costly low-traffic hours. Based on current traffic and data collected from the mobile app, fair marketers can send an impromptu offer for discounted admission or time-sensitive promotions to potential visitors.
5. “Pushing Through the Funnel”
- One handy aspect of mobile deceives is their ‘smart’ nature, performing tasks like pre-populating data fields. This pushes consumers one step closer to completing the sales cycle, where alternative channels would have forced another bounce.
6. “Data Gathering”
- Not enough can be said of the data and analytics mobile apps provide. This is real-time data that is reliable and valid, around direct customers and prospects visiting a company app. What pages are visited most frequently? What tools in your app are valuable? Where are your visitors when they are on your app? How often are sponsor ads clicked? Mobile devices collect and transfer data in ways most marketing media channels can’t compare.
7. “Compete Anywhere”
- Finally, mobile apps extend businesses beyond their physical location. While consumers prefer to see a physical product in person, many ultimately make their purchasing decisions online. Mobile apps give businesses a competitive presence in the digital world.
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