Nielsen U.S. Smartphone Ownership Data

Smartphone penetration has soared to a staggering 77% of mobile devices in the U.S., and it may surprise you who is leading the charge. In Q4 of 2015, it was multicultural users who were adopting smartphones at a higher rate than the U.S. average. Nielsen data showed that “Asian/Pacific Islanders (86.6%), Black-African Americans (83%), and [...]