Posted by Eric Mills on Wed, Oct 28, 2009 @ 10:14 AM
Want to see a company that gets social media? Look no further than Malibu Boats. They make boats, so you might be surprised at how they are using twitter, their blog, their youtube channel, and delicious to interact with their customers.
Last week, the Malibu Boats iPhone App was approved and I really believe this is a beautiful piece of mobile marketing. Malibu managed to provide value to prospects, existing customers, and their dealers, which ultimately benefits their entire ecosystem. Download the app and you'll see what I am talking about.
Ask yourself this question: as a product manufacturer, what is the best thing you can do for your dealers? The answer: bring them business. This is exactly what the Malibu Boats iPhone App does. It uses the GPS signal in the phone to locate the nearest dealer. Users can contact that dealer through phone or email and get driving directions with just a few taps. Users can also request pricing information from that dealership by filling out a simple form. These pricing requests are routed through Malibu's lead management system and distributed to the appropriate dealer. In addition, users can contact Malibu Boats and request a brochure, tour request, or subscribe to their ENews.
Malibu has hit the sweet spot with this iPhone app. Users get updated news, videos, blog posts, and an easy way to contact their closest dealer and the manufacturer. Dealers get local leads, and Malibu gets all the accolades for reaching their customers on a mobile platform.