Posted by Eric Mills on Tue, Jul 21, 2009 @ 11:20 PM
Forester Research just reported that they expect Mobile Marketing to grow at a rate of 27% for the next four years from $391 million this year to $1.3 billion by 2014. This makes sense if you understand the size of the mobile market (more than half the world has a cell phone now). TV and Internet marketing are reaching a plateau of growth and innovation, but mobile is just getting started.
Where is the best place to spend your marketing dollars? If location matters to your business, you should be seriously investigating mobile marketing. We are entering a time where so many people are going to be carrying around phones with GPS transmitters. The opportunity to provide location-based information to people that is both relevant and timely is now here.