Smartphone Application Use
We're excited about the rapid growth of smartphones. What we find really exciting is that people, using either iOS or Android, are spending nearly an hour and a half using smartphone applications every day. And, they're downloading approximately 9 Apps each month. When you combine that with the fact that mobile Internet traffic, according to Google, has increased 6x in the United States over the last two years - it's clear that your market is available and ready for you to have a strong presence on their mobile devices.